HoodwingsFX

Volvo C30 Electric

Client: Volvo Cars
CGI Production: Vingaland Film
Animations: HoodwingsFX

An extensive project consisting of ten films introducing Volvo C30 Electric and all the systems designed for an all electric car. It was fun creating the hologram look, and even more fun getting this inverted look working. Usually bright hologram against dark backgrounds are the standard, but this was just the opposite. We wanted the bright room, but still with the working hologram.
Besides the hologram look there was the opportunity for the tracking shot where I put the bright hologram of the electric engine and some other components in the handcam shot of the empty engine room (below).